HAND-MADE, ORDERLY AND PRECISE
Project: Brand Identity / Collaterals
Client: Mint Artisan
OVERVIEW: Mint Artisan is a micro brand, a hand-made jewelry and gift box producer based in Hawaii. They launched with a goal to partner with luxury gift shops targeting tourists in Honolulu.
PROBLEM: The client wanted their brand to capture “natural & handmade”, “high-quality precision”, “feminine beauty”, and “order and structure”.
SOLUTION: I focused on order and structure in the design by using a clean, rectangular layout. Feminine colors were chosen to illustrate the “feminine beauty” the client wanted to capture, and photographs of natural building materials were used to to effectively highlight their natural and handmade products.
RESULT: The client has partnered with multiple high-end hotels and gift shops in Honolulu.
OVERVIEW: Mint Artisan is a micro brand, a hand-made jewelry and gift box producer based in Hawaii. They were launching to sell at luxury gift shops targeting tourists in Honolulu.
PROBLEM: The client wanted to have a brand that not only shows “natural & hand made” but also “high-quality precision”. They also wanted to show “feminine beauty”, but also “order and structure”.
SOLUTION: Designs were laid out in an orderly and rectangular fashion. The colors were chosen to be feminine. And the photograph of natural building materials were used.
RESULT: They have started selling their products in shops at high-end hotels and gift shops in Honolulu.
