TAKING THE OUTDATED TO PREMIUM EXPERIENCE
Project: Digital & Print Marketing / Social Media / Package Design / Advertisements
Client: Bobbi Boss (Midway International)
OUTDATED TO PREMIUM
Project: Digital & Print Marketing / Social Media / Package Design / Advertisements
Client: Bobbi Boss (Midway International)
OVERVIEW: Bobbi Boss is a hair brand targeting African American market. The digital and print marketing materials were outdated for the modern digital age, and the sales had declined over time. The online presence was nearly non-existent.
PROBLEM: Without solid brand guidelines, their marketing materials, website, and packages not only appeared outdated but also visually lacked cohesiveness and sophistication.
SOLUTION: Main packages and marketing materials were updated to have a simpler, modern high-end look. All icons were cleaned up to be more diagrammatic.
RESULT: Gained more followers on social media, sales increased on premium products, and direction of the marketing materials has shifted to a more premium look.
OVERVIEW: Bobbi Boss is a hair brand targeting African American market. The digital and print marketing materials were outdated for the modern digital age and the sales had declined over time. The online presence was nearly non-existent.
PROBLEM: Without a solid brand guideline, the marketing materials, website, packages were not consistent and were outdated and cheap-looking.
SOLUTION: Main packages and marketing materials were updated to have a simpler, modern high-end look. All icons were cleaned up to be more scientific.
RESULT: Gained more followers on social media, sales increased on premium products, and direction of the marketing materials has shifted to a more premium look.
Social Media
Social Media
Package Design
Package Design
Web Banner
Web Banner
Design Updates
Design Updates
